Kevin Moore, Associate Broker, Mediator, Certified Probate Real Estate Specialist

I landed in Michigan in October of 1984, working for an oil company's land and legal department, just in time for Tigers baseball and the World Series. It wasn’t long before I fell for people and places here in Michigan and by the time the company was ready to move me back south, I'd already decided to stay.

I got my real estate license in 1988 and spent the next years in residential sales, commercial real estate, development, and appraisal, including co-owning my own commercial and appraisal firm.

Probate found me nearly twenty years ago. We were helping a family who had been seriously injured in a car accident, and that labor of love taught me about accessible housing, conservatorships, and the Probate Court. Since then, it's been an honor to work alongside fiduciaries and the legal professionals who advise them. As a trained mediator, I'm also glad to be able to help when grief and family dynamics show up alongside the paperwork.

I’m genuinely invested in my clients and committed to using every skill I have to help them through the emotional ups and downs that so often come with what I do. Whether it’s guiding younger people through the unpredictable experience of buying their first home, the satisfaction that comes with successfully negotiating a complex transaction for seasoned, financially secure clients, or walking with older folks and their adult children as they move through the forth quarter of life, I’m all in.

If you want to know what matters most to me, you'll find it on our personal section here.

While attending the University of Nevada, Las Vegas, I was given the opportunity to be “taken under wing” by my step father’s wealthy friend. The Las Vegas real estate market was sizzling and he thought that I’d be perfect for selling new construction homes for his large development and construction company. When the possibility of a six figure income was thrown around, it sounded almost too good to pass up. (temptation is a real thing in Vegas)

After giving my father the details and letting him know that I would be working directly for the owner of the business, he said that it sounded like an excellent opportunity. But, he also suggested that I do something more before making my decision. His exact words were, “If a man says, ‘I’m and apple tree, I’m an apple tree, I’m an apple tree, but you don’t see any apples, he’s not an apple tree”. Huh?! What?. But, after explaining his crazy metaphor, I knew I needed to do more investigation as this man would be teaching me how to have the life that he had, and I needed to be sure it was the one I wanted.

After requesting to spend some time shadowing him through his day, he agreed and said that it would be a great chance for us to get to know one another better. For me, it gave me the opportunity to ask good questions, observe how he conducted his business, and to see how he treated his customers, friends and family.

In the end, it was an easy call. What was important to him ran counter to what I envisioned for my life and I had to make some decisions. It wasn’t long before I transferred to Grand Valley State University and finished my degree in Business Management.

Grand Rapids has been my home now for well over two decades. Today, I’ve found those things that I’ve always wanted for both my professional and personal life. In my 23rd year in the real estate business, I have the honor of serving an amazing group of friends and clients that always keep me busy with a stream of others to serve.

I absolutely love my clients, especially those who are older, and it’s gratifying to help them (and their adult children) transition into homes that can serve them in the next chapter of their lives. Since I’ve also worked in accessible housing from the beginning of my career, these two passions keep things fresh and the rewards go well beyond anything monetary. In between, I’m also responsible for running the day to day business and management of our company.

But, if you’re really interested in seeing what is most important in my life, check out our personal section here!

I’m the guy responsible for the cameras, everything we do with the cameras, the drones that fly the cameras and making what the cameras put out look really good. I love being creative so it’s gratifying for me to be a part of helping to produce valuable, thought provoking, informational videos that are a benefit to others.

If you’ve chosen us to represent your interests, you can count on me to use everything I know to make your property look the very best it can as it goes to market.

Also, if you are viewing or listening to any of our videos or podcasts, it’s a good bet that I’m behind the scenes doing what I love to do.

Being connected with my family in business is awesome. It’s even better to be connected with them as a family. To learn more about us as a family, we invite you to take a peek at our personal side here.